Why a Video Trumps a PowerPoint Presentation Every Time
We’re going to share a little secret with all of you, that frankly isn’t a secret at all. Whether you’re marketing a mobile app or a mobile apple cart, VIDEO WORKS! Video engages your audience. Video creates empathy. Video stimulates desire. Steve Jobs, considered one of the most charismatic corporate communicators of a generation always used video as part of his presentations. And how many of you are reading this on an Apple device?
Numbers Don’t Lie
We’ve also got the stats to back this up. Companies that use videos in marketing see 66% more qualified leads a year and a 54% increase in brand awareness. And we’re not just talking about utilising video within your marketing campaigns.
Video content for pitching internally and externally is going to stand out from the competition. 80% of people remember what they have seen and heard in video compared to 10% of what they have only heard and 20% of what they only read. Successful pitches can make a business, or get that campaign funded, so why not invest in bringing the idea to life with film?
NatWest Bankline Mobile
We at Ranch Creative have been working in tandem with NatWest over the last 6 months to bring their development of the Bankline Mobile App to life, their premier business mobile banking application for both internal and external audiences.
After a deep dive into the business banking offerings by NatWest and their competitors, we produced several different films using customer testimony, motion graphics, and most importantly, testimony from the people closest to the project.
Video Marketing in 2020
We live in a time when 5G networks are ready to touch every corner of the developed world, and consumer data is driving personalised, targeted advertising. The opportunities for the reach of video content is wider than ever.
Personalisation of marketing is something that companies are taking very seriously. For example, certain gyms have a majority of 55 plus clientele between 11am and 1pm, so gyms are offering propositions for more targeted advertising space on their video screens for products like anti-ageing skin care, package holidays and age appropriate fashion.
Visuals are processed 60,000 times faster than text, so get in touch to bring your next idea to life!
