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The Bump Plan

Campaign Strategy | Creative Strategy | Content Production | Product Development | UX Design | Web Development | SEO & CRO Management | Performance Marketing | Social Media Management


A one-stop shop to provide end-to-end creative and marketing support for an ambitious, forward-thinking start-up in the pre & postnatal fitness & education space.

A woman is standing on a yoga mat in front of a camera.
A woman is sitting on a yoga mat with her legs crossed and smiling.

50% on sales? check.

We LOVE shooting creative for interesting businesses that are moving the needle on meaningful topics. The Bump Plan have re-defined what an online pre & postnatal exercise plan looks like, providing a vital resource for over 25,000 women and counting!


But we didn’t stop at just creative. We filmed over 30 hours of content for their OTT platform, implemented a launch strategy for a new product, managed ad spend and developed ad creative.


We were able to effectively adapt ad spend based on the data to ultimately increase traffic to the site, and convert. Just because we love the ads we create, we’re not afraid to rip them up and start again if they don’t convert… no egos here! This all led to a 50% increase on sales over the first 6 months.


A comprehensive social media strategy was executed, posting over 20 pieces of original, thoughtful content & copy each week to build the client’s social presence.


Ranch ultimately became a de facto marketing arm of the business. This is way more cost effective for SME’s, and all starts with a simple question… “how an we make your life easier?” If we can get business owners focused on the things that make their business great, then we’re doing our job.

A woman is laying on a yoga mat holding a baby.
A woman is doing exercises in a living room with a laptop.
A woman is sitting on a yoga mat with her legs crossed and smiling.
A woman is squatting on a wooden table in a living room.
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