01/
Paid Search Advertising (PPC)
- Campaign Planning: Define the target audience, budget, and goals for the campaign.
- Keyword Research: Conduct research to identify relevant keywords and phrases that align with the campaign goals.
- Ad Creation: Create compelling ad copy and visuals that resonate with the target audience and drive clicks.
- Landing Page Optimization: Optimize the landing pages to improve relevance and user experience and increase conversion rates.
- Campaign Management: Monitor and adjust the campaign to ensure it's performing optimally and meeting the defined goals.
02/
Social Media Advertising
- Platform Selection: Determine which social media platforms are most relevant to your target audience.
- Ad Creation: Create visually appealing ad copy and visuals that align with the platform's ad specifications and resonate with the target audience.
- Audience Targeting: Use platform tools to target the ads to the defined audience based on demographics, interests, and behaviors.
- Ad Placement: Select the appropriate ad placements within the social media platform to maximize reach and engagement.
- Campaign Management: Monitor and adjust the campaign to ensure it's performing optimally and meeting the define goals.
03/
Affiliate Marketing
- Network Selection: Determine which affiliate marketing networks align with your brand and target audience.
- Affiliate Recruitment: Recruit affiliates who have an audience that aligns with your target audience and can promote your products or services effectively.
- Commission Structure: Define the commission structure that incentivises affiliates to promote your products or services.
- Campaign Management: Monitor and optimise the campaign to ensure it's performing optimally and meeting the defined goals.
04/
Email Marketing
- List Building: Build an email list of subscribers who have opted in to receive your marketing messages.
- Campaign Planning: Define the goals and messaging for the email campaign.
- Email Creation: Create compelling email copy and visuals that resonate with the target audience and drive clicks.
- Email Delivery: Use a reputable email service provider to deliver the email campaign to the subscribers.
- Campaign Management: Monitor and adjust the campaign to ensure it's performing optimally and meeting the defined goals.
