What do you call an eCommerce store that doesn't follow modern principles? A website that's DOA - dead on arrival! Okay, okay, we know that was a terrible joke, but the truth is, modern eCommerce principles are no laughing matter. They're crucial for the success of any online business.

Gone are the days when a simple product page and a shopping cart would cut it. Today's eCommerce landscape is more competitive than ever, and consumers demand a seamless and engaging shopping experience. That's where modern eCommerce principles come in. By adopting these principles, businesses can create an online presence that not only meets consumer expectations but exceeds them.

So, what are some of these modern eCommerce principles? Let's take a look:

• Personalisation - Who doesn't like feeling special? By personalising the shopping experience, businesses can create a deeper connection with customers and drive sales. From product recommendations to tailored marketing campaigns, personalisation is key.

• Mobile optimisation - It's no secret that we're living in a mobile-first world. If your eCommerce store isn't optimised for mobile, you're missing out on a huge chunk of potential customers. Make sure your site is mobile-friendly and easy to navigate on small screens.

• Social commerce - Social media isn't just for cat videos and political rants. It's also a powerful tool for eCommerce. By leveraging social commerce, businesses can sell products directly on social media platforms like Facebook and Instagram.

• User-generated content - Who needs a fancy ad campaign when you have loyal customers singing your praises? By leveraging user-generated content, businesses can showcase real-life customers enjoying their products, which can be more effective than any ad.

• Omni-channel experience - Customers today expect to be able to shop seamlessly across multiple channels - from desktop to mobile to brick-and-mortar stores. By creating an omni-channel experience, businesses can create a cohesive and engaging shopping experience for their customers.

By adopting these modern eCommerce principles, businesses can create an online presence that not only meets consumer expectations but exceeds them. But it's not just about following the latest trends - it's about creating a shopping experience that's fun, insightful, and thought-provoking. After all, eCommerce is about more than just making a sale - it's about creating a relationship with your customers. And who knows? Maybe with the right principles in place, you can turn those one-time shoppers into lifelong fans.