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Ranch Services

My Expert Midwife

Antenatal eLearning Platform & App

Campaign Strategy | Creative Strategy | Content Production | Product Development | App Development | UX Design | Web Development | SEO & CRO Management

My Expert Midwife is founded on midwife led education allowing all women and families access to information and support throughout their maternity journey. When RANCH proposed a dedicated eLearning Platform, App and closed community the CEO couldn't wait for us to get started

A group of people are sitting around a table with laptops.
A woman is sitting at a table in front of a camera.

Brief

My Expert Midwife are a maternity skincare business founded by midwives and are looking to expand their education offering, with the goal to create 'the Netflix of ante-natal education'.

From Spreadsheets to Sign Ups

E-learning platforms provide our clients with an incredibly 'sticky' way of learning and is a familiar format with 90% of employees in the UK offering some form of e-learning to their staff.


RANCH provided a solution for My Expert Midwife to go from live online Zoom classes, to a fully automated, pre-recorded, high quality e-learning product.


Whilst our content team were busy breaking filming the 8 hour class (all produced in-house don't you know!), developing quizzes and designing animations, our tech team were building the fully responsive platform, to host not just the ante-natal class, but all future e-learning products.

eLearning, Future-Proofed

 127 individual pieces of content were developed, created and published, culminating in the internet's most comprehensive ante-natal class, told be midwives and doctors with decades of experience.


Integration into their existing online and e-mail ecosystem was key to delivery, ensuring an optimised user experience for all future e-learning products. Our tech team provide support for the entire life-span of a product, ensuring 24/7 access and functionality is maintained.

“The platform is looking amazing and we’re so excited to launch”

CEO, My Expert Midwife


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