01/
Goal Setting
At Ranch, our first step in any campaign is to establish clear and measurable goals that align with your overall business objectives. We work closely with you to ensure that the goals are specific, measurable, attainable, relevant, and time-bound (SMART).
For example, if your objective is to increase website traffic, we will establish a specific target number of unique visitors per month, and a timeframe to achieve this goal.
02/
Audience Research
Once we have established the campaign goals, we conduct in-depth research to understand your target audience. This includes creating detailed buyer personas, analysing user data, conducting surveys, and using social media listening tools to gather insights.
By understanding your target audience's needs, interests, pain points, and behaviours, we can create messaging and creative assets that resonate with them.
03/
Strategy Development
Based on the research, we develop a detailed campaign strategy that outlines the tactics and channels to be used to achieve the established goals.
We consider a range of options, including email marketing, social media advertising, content marketing, influencer marketing, search engine optimization, or paid search advertising, and select the ones that are best suited to your specific needs and budget.
We also develop a timeline for the campaign, including key milestones and deadlines, to ensure that everything stays on track.
