Barre Series

Movement for impactful and lasting change

Campaign Strategy | Creative Strategy | Content Production | Product Development | UX Design | Web Development | SEO & CRO Management | Performance Marketing

Barre Series is a low-impact, sweat-inducing, muscle sculpting blend of ballet, Pilates and cardio delivered through a custom built VOD platform.

Brief

Catie Miller approached RANCH with a big vision and a big ask. Plan and produce a library of Barre exercise classes, deploy via an integrated web and OTT experience and create a performance marketing campaign that drives membership sign-ups.

Behind the project

We began by identifying the client's goals and target audience, developing a creative concept and strategy accordingly. A project plan, timeline, and budget were established to ensure timely and cost-effective execution.

Our production team then developed a website and app for streaming the Barre Series exercise classes. To promote the classes and membership program, we created a marketing strategy involving targeted digital ads, social media posts, and email marketing.

Throughout the project, we collaborated closely with the client to ensure their goals and objectives were met.

Solution

Your on-demand barre workout library

A full business build in less than 90 days that delivers a 1.2% conversion rate.